Scaling SaaS & B2B Brands with Content-Led SEO.
With 4+ years of experience, I specialize in building high-authority, white-hat links and developing content strategies that drive organic traffic and tangible business growth.
Skills & Expertise
My expertise lies in a holistic approach to SEO, combining technical skills with strategic content and outreach.
Link Building
On-Page SEO
Content Strategy
Digital PR
Professional Journey
A timeline of my career growth and key responsibilities.
Jan 2023 – Present
Subject Matter Expert - SEO
Mavlers
Driving SEO strategies for 15+ clients, mentoring a team of 10, and adapting to the evolving AI/LLM search landscape.
Jun 2021 – Jan 2023
Senior SEO Executive
Thrillophilia.com
Led the link-building team, managed 200+ revenue-driving keywords, and scaled organic traffic through targeted campaigns.
Featured Projects
A selection of my work that showcases my skills in driving results.
Adapting SEO for the AI Search Era
Leading a team to secure and grow organic visibility for a portfolio of 15+ clients in the new landscape of generative AI search.
Scaling Organic Leads for a Major Travel Platform
Leading a high-performance link-building team to generate over 27,000 monthly leads and dominate competitive, revenue-driving keywords.
Recent News & Insights
Sharing my thoughts on the latest trends in SEO and digital marketing.
Recently Uploaded
AI-Powered Link Building: Winning in the Age of Google’s AI Overview
Ditch the spray-and-pray outreach. Learn how to blend human strategy with AI-powered efficiency to secure high-authority backlinks and dominate Google’s AI Overviews in 2025....
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Measuring Link Building ROI: The SME Guide for 2025
Link building ROI is measurable, even in the algorithm-juggling world of SEO in 2025. This guide breaks down how to track, calculate, and report the real business value of your backlinks....
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PR-Driven Link Building
PR-driven link building is where digital PR and SEO shake hands.Instead of begging for backlinks, you earn them. Through coverage. Through newsworthy stories. Through campaigns, people want to share....
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I'm passionate about helping brands scale. If you're looking to elevate your digital presence through smart SEO strategies, let's talk.