The Challenge
With the rapid integration of AI and Large Language Models (LLMs) into search engines, traditional SEO tactics were becoming insufficient. Our diverse portfolio of over 15 clients at Mavlers faced a significant risk of losing visibility to AI-generated answers. The core challenge was to future-proof their digital presence and find new opportunities for growth in this evolving landscape.
Our Approach
As the Subject Matter Expert, I led a team of 10 talented professionals to develop and execute a forward-thinking SEO strategy. Our approach was centered on three key pillars:
- Semantic & Topical Authority: We shifted focus from individual keywords to building deep topical authority, ensuring our clients’ content was seen as a comprehensive resource by AI models.
- E-E-A-T Reinforcement: We aggressively enhanced signals of Experience, Expertise, Authoritativeness, and Trust across all client websites, including robust author schemas and transparent sourcing.
- Advanced Link Building: We moved beyond simple domain authority metrics, prioritizing links from sources that were contextually relevant and cited as authorities within generative AI responses.
The Results
Through strategic leadership and execution, we successfully navigated the shift in the search landscape. The client portfolio saw an average organic traffic growth of 45% year-over-year. More importantly, we secured top-funnel visibility for our clients within AI-driven search features, positioning them as primary information sources for the future of search.
