The Challenge
The online travel industry is one of the most competitive digital marketing arenas. Thrillophilia.com needed to aggressively scale its organic lead generation to increase market share without proportionally increasing its ad spend. The primary goal was to dominate the SERPs for high-value, revenue-driving keywords and convert that traffic into a consistent stream of qualified leads.
Our Approach
As the leader of the entire link-building team, I implemented a multi-faceted SEO strategy designed for scale and impact.
- High-Volume Keyword Management: We identified and actively managed over 200 high-revenue keywords, creating targeted on-page and off-page strategies to systematically improve their rankings.
- Micro-Website Optimization: We optimized a portfolio of 5+ micro-websites, transforming them into powerful, niche-focused assets that funneled significant traffic and authority back to the main domain.
- Scalable Link Building: I led the team in executing high-impact link-building campaigns, focusing on partnerships, digital PR, and content collaborations that secured authoritative and contextually relevant backlinks at scale.
The Results
The strategy was a resounding success. The targeted optimization and link-building efforts directly resulted in generating nearly 27,000 qualified leads every month through organic channels. We successfully elevated the SERP positions for our most critical revenue-driving keywords, cementing Thrillophilia’s position as a market leader.
