Project Overview
- Client: Thrillophilia.com
- Industry: Travel & Experience E-commerce
- Scope: Massive-scale Lead Generation and SERP Dominance
- Key Achievement: Generated nearly 27,000 organic leads per month.
Objectives
- Aggressively scale organic lead generation to reduce reliance on paid acquisition.
- Dominate top-of-funnel and transactional keywords across the travel niche.
- Optimize a portfolio of micro-sites to create a powerful backlink and traffic ecosystem.
- Maintain SERP leadership for 200+ high-revenue keywords.
Key Responsibilities
Strategic Lead Generation
- Developed and executed a comprehensive SEO roadmap for the primary domain and 5+ micro-websites.
- Systematic management and optimization of 200+ high-priority, revenue-driving keywords.
- Implementing advanced conversion rate optimization (CRO) on high-traffic landing pages to maximize lead capture.
- Continuous performance tracking and gap analysis to identify new growth opportunities.
Scalable Link Building & Outreach
- Led a high-performance link-building team in acquiring authoritative backlinks at significant scale.
- Pioneered digital PR and content collaboration strategies to earn mentions on top-tier travel and lifestyle publications.
- Strategic anchor text management and link profile diversification to ensure long-term ranking stability.
- Reverse engineering competitor strategies and building a superior backlink moat.
Tech Stack & Tools
- Analytics: Google Analytics, Google Search Console, Google Tag Manager
- SEO & Research: Ahrefs, SEMrush, Majestic, Moz, Gmass, BuzzStream
